At present mobile phone market, there seems to have a group of cool mobile phones which have well-rounded functions, such as blue tooth, MP3, camera, what’s more, they are also equipped with big screen and loud voice. However, the price of them is only under 1000 RMB, they looks very cool and fashion, but their brand is totally a new name to you, and they have a group name- Emulational mobile phone
Emulational mobile phone is not a brand, but a common name for assembly cell phones. They have no brand or even if they have the brand but no body had heart, their advantages are cheap price and multiple functions. Most of these emulational mobile phones are from GUANG ZHOU ,SHENZHENG, and being produced by some small workshops located in the two cities. According to some statistics, the whole production of these small workshops has reached to 150 million. With the sick attack from the emulational mobile phone, may famous mobile phone makes such as NOKIA and Motorola also feel stressful to maintain their leading role in the market, that’s to say, we should ignore the impact of Emulational mobile phone.
In HE FEI, the capital city of An Hui province,the mobile phone market has been largely occupied by Emulational mobile phone. They are many shops which are selling low price, fashionable design and big careen mobile pones, most of them have a good sale. To most of the buyers, they choose the copycat mobile phone because of its low price. As to them, the phone can be used for making a call, sending message and listening to music, they feel satisfied about them. Further more, the main buyers are low income group, such as university students and immigrant workers. But the low price always means poor quality, it is normal that some buyers will complain about this problem a short time after they bought the phone.
The after service of emulational mobile phone is also very poor, buyers can’t find a professional shop to repair their phones, and one can’t draw back a phone even he bought the phone just a short time before. But, the reality is that even though there are so many complains about emulational mobile phone, it still a hot cake in the market since they are so cheap. More seriously, to most buyers, sic they use little money to buy the emulational mobile phone, their expectation to the quality and service was previously cut down, in some degree, this thought has caused their tolerance to the problems of Emulational mobile phone.
As to me, I strongly recommend consumers to buy cell phones in official shopping malls and agencies. it will have guarantee in quality and it will also be benefit to the national economics development.