Vancouver International Fashion Week (VFW) will be November 3 grand opening event on the eve of, the author interviewed a VFW director Jamal Abdurahman. 1999 Fashion Week in Paris, engaged in international design projects, Jamal Abdourahman derive inspiration and enlightenment, he began his search for an international fashion in Vancouver trip with these creatures. In April 2001, Jamal created the first session of the Vancouver Fashion Week, Canada’s best local and international design talent to show off the stage.
Commenting on this year’s VFW and China to enter the Chinese market–wholesale from China as well as the cooperation of the media, Jamal Abdurahman said the first co-operation there are too many thoughts and feelings. In the invitation designer, it may be because the Chinese brand and designer for the VFW mode of operation are not yet clear, a lot of discussion prior to the interest expressed by Chinese designer though, but still mostly spectators.China wholesale products
“In fact, VFW has already lasted nine years, there are numerous well-known and emerging designers have already borrowed by the VFW in this arena, the successful promotion of their own creative works and ideas, as if there are Versace, Parasuco, Roca Wear, Ecko, Anna Sui and so on. in March 2009 and the Shanghai designer Helen Lee (Yan Li) with a let us also very enlightening, specially organized for the Helen “Shanghai Nights” theme activities, then, have begun a formal expansion of the Chinese market–buy China wholesale, “Jamal Abdurahman said.
For the Chinese designer‘s concerns, Jamal expressed his understanding, he said, VFW9 years of development, from scratch, in every open up a new field will face similar difficulties and challenges. “But in my opinion, the Chinese designers should be more daring path of internationalization. China‘s garment industry the process of the internationalization of the obstacles, for example, wholesale China currently lacks the level of convergence with the world of marketing promotion and public relations personnel; apparel industry as a whole to face the situation of shortage of funds; and excellent Chinese designers do not have a high-quality international stage to showcase their talent, etc., can actually be coming out through the designer take the initiative to reduce the difficulty. “Jamal also said he expected to see to more Chinese designers and brands to go abroad to seek opportunities to integrate international resources at the same time, multi-professional groups and abroad, enhancing exchange of information between the designer and share resources, and planning and branding in the market over propaganda make greater efforts.
Perhaps, compared with the other four major fashion weeks, Vancouver International Fashion Week in the Chinese market there is not enough visibility. But Jamal stressed VFW is the only one not to set the threshold designer fashion week, designers only need to speak works. Pay attention to explore stylized, Nationalization of fashion, as well as representatives of designers, VFW so that designers can not only invest less in the economy circumstances to participate in international fashion and prosperity, to be absolutely fair and impartial information and courtesy, more by including North American and European media, buyers, distributors, agents and fashion show to join institutions, industry professionals directly concern and work with them directly on site in the weeks exhibition fairs, business opportunities.
Jamal for the Chinese market, a more long-term arrangements and ideas, he said, because China has a huge consumer market, as well as the rise of the emerging middle class, the market prospects immeasurably. Many apparel brands have competed to open up the Chinese market, to seek Chinese partners, hoping Vancouver International Fashion Week could serve as an important bridge linking the role to the designers, brands, buyers, such as the creation of a vast platform.